Personal Branding for Leaders

Module 1: Introduction to personal branding for leaders

• Understand what personal branding means in a leadership context
• Explore the impact of perception on influence and trust
• Identify the building blocks of your personal brand

Module 2: Discovering your leadership identity

• Clarify your leadership values, strengths and unique voice
• Develop a personal brand statement and leadership positioning
• Align your purpose with business and career goals

Module 3: Executive presence & credibility

• Master body language, communication style and tone
• Cultivate gravitas, confidence and clarity in high-stakes settings
• Build trust and command respect across diverse audiences

Module 4: Communication strategy & storytelling

• Learn the art of strategic storytelling for leaders
• Frame your experiences into narratives that inspire and influence
• Practice delivering compelling and authentic stories

Module 5: Digital footprint and LinkedIn branding

• Audit and optimize your LinkedIn profile and online presence
• Understand social media do’s and don’ts for executives
• Expand your influence through curated digital visibility

Module 6: Leading with authenticity and consistency

• Bridge your internal leadership style and external perception
• Avoid common branding missteps and inauthenticity traps
• Practice consistency across actions, messaging and decisions

Module 7: Thought leadership and content strategy

• Position yourself as a voice in your industry or niche
• Create content themes aligned with your brand pillars
• Develop a simple strategy to stay visible and relevant

Module 8: Visibility through public speaking and media

• Identify speaking and media opportunities that align with your brand
• Learn to pitch, prepare and present with confidence
• Understand media etiquette and interview preparation

Module 9: Reputation management and brand resilience

• Learn how to navigate criticism, crisis and public perception
• Build systems to manage and protect your digital brand
• Foster a support system for brand accountability and feedback

Module 10: Personal branding roadmap

• Create your 90-days brand strategy action plan
• Share your brand narrative and receive expert feedback
• Set metrics to track brand growth and leadership influence