Digital Marketing with Artificial Intelligence Tools

Module 1: Foundations of AI in Digital Marketing

• Explore the basics of AI and its role in transforming marketing
• Understand machine learning, NLP and automation in simple terms
• Learn real-world use cases across the marketing funnel

Module 2: AI tools landscape for Marketeers

• Overview of top AI tools like ChatGPT, Jasper, Copy.ai, Canva AI, SurferSEO and Midjourney
• Tool comparison by use-case: Content creation, SEO, Analytics, etc
• Set up free trials and walkthroughs of selected platforms

Module 3: Content creation with AI

• Use AI to generate blogs, social media posts, product descriptions, and emails
• Learn prompt engineering for better results from generative tools
• Hands-on: Create a week-long content calendar using AI

Module 4: Visual content & Design with AI

• Explore AI tools like Canva AI, Midjourney, and DALL·E for visual creation
• Use AI to generate social media creatives, infographics, and ad visuals
• Hands-on: Design a campaign visual set using AI tools

Module 5: Social media automation using AI

• Schedule posts and analyze performance using tools like LatelyAI or Buffer AI
• Generate auto-responses, captions and hashtag
• Create a month long social media plan powered by AI

Module 6: SEO & SEM with AI support

• Use AI tools for keyword research, content optimization and SERP tracking
• Automate meta tags, blog structure and link building strategies
• Apply tools like SurferSEO and Clearscope in real-time

Module 7: Email marketing & CRM automation

• Generate personalized email sequences with AI tools
• Segment audiences and automate workflows with tools like Mailchimp AI or ActiveCampaign
• Hands-on: Create and schedule an AI-powered drip campaign

Module 8: Paid advertising & AI optimization

• Use AI for A/B testing creatives, audience targeting and ad copy
• Integrate tools like AdCreative.ai or Smartly.io for campaign enhancement
• Optimize ad performance using predictive data models

Module 9: Analytics, reporting & AI dashboards

• Build dashboards using AI tools like PaveAI or Tableau with GPT integrations
• Turn raw data into actionable insights through automation
• Generate auto-reports and interpret trends with minimal manual effort

Module 10: AI-driven campaign execution (Real-time activity)

• Plan and execute a multi-channel digital marketing campaign using AI tools
• Present strategy, tools used, outcomes, and performance insights
• Peer and instructor feedback to refine the final campaign blueprint