Sales and Marketing in the AI Age

Module 1: AI fundamentals for modern sales and marketing

• Introduction to AI, machine learning and automation in a commercial context
• Identify current trends and disruptive technologies in go-to-market strategies
• Map AI opportunities across the buyer journey

Module 2: AI in lead generation and prospecting

• Use AI to identify high-quality leads and buying signals
• Automate lead enrichment and profiling with smart tools
• Integrate AI into CRM platforms for real-time prospect scoring

Module 3: Smart sales engagement and pipeline acceleration

• Personalize outreach using AI-powered email and messaging assistants
• Use AI chatbots for sales conversations and pre-qualification
• Optimize sales cycles with automated insights and nudges

Module 4: Predictive sales analytics and forecasting

• Forecast pipeline health, revenue and close probability
• Analyze historical data to refine targeting and territory planning
• Enable sales managers with real-time dashboards and alerts

Module 5: AI-driven customer segmentation and journey mapping

• Cluster audiences using AI-based behavioral and demographic patterns
• Map dynamic buyer journeys and predict intent
• Improve campaign design through deeper customer intelligence

Module 6: Personalization and content creation with AI

• Generate content using tools like ChatGPT, Gemini and Canva AI
• Tailor messaging across channels using AI insights
• Balance automation and brand tone for authentic outreach

Module 7: Marketing automation and campaign optimization

• Design multi-channel workflows with AI integration
• Use A/B testing and AI analytics for campaign refinement
• Automate ad targeting and budget allocation

Module 8: AI in customer experience and retention

• Use NLP for sentiment analysis and feedback mining
• Create proactive service models using predictive analytics
• Build loyalty through hyper-personalized experiences

Module 9: Data privacy, ethics and responsible AI in marketing

• Understand consent, transparency and algorithmic fairness
• Apply ethical frameworks in automated decision-making
• Ensure compliance with GDPR, CCPA and regional laws

Module 10: Future-ready strategy and innovation playbook

• Explore upcoming AI trends in martech and salestech
• Create an innovation roadmap for continuous AI adoption
• Build team capability and foster an experimentation mindset