Digital Media and Public Relations Officer

Why does this course matter?

The landscape of media, public relations, and reputation management has radically transformed in the digital era This immersive 5-day course provides PR professionals and communication leaders with the strategies, digital tools, and storytelling techniques needed to thrive in a hyper-connected, high-speed world.
From media relations and crisis response to social media campaigns and influencer engagement Participants will gain practical skills to enhance brand visibility, maintain trust, and shape public perception with impact.

Training Format

In-person or Online

Teacher

Corpoladder Expert Instructors

Course Schedule Course Description Who should attend this course?Course Curriculum

Course Schedule

Classroom Sessions:

Date

Venue

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No Training Schedule

Online Sessions:

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Course Description

Quick course snapshot

Detail

Information

Code

COURSEMSC05

Duration

5 Days

Delivery

In-person / Online

Level

Beginner to Advanced

Language

English/Arabic

Certificate

Yes – Certificate of Completion by Corpoladder

Instructor

Corpoladder Expert Instructors

Key learning Outcomes

M&E strategy frameworks: Build and align M&E systems with organizational goals and project outcomes, develop integrated digital media and public relations strategies, and build and maintain strong relationships with media and influencers.
Impact analysis & reporting: Learn how to measure what matters and communicate findings with precision, leveraging social platforms to amplify campaigns and influence perception.
Real-time data collection: Use modern tools and technology for adaptive monitoring and informed decision-making, and create persuasive content that connects with diverse audiences.
Evaluation tools & sampling methods: Design purposeful evaluations using quantitative and qualitative methodologies, manage PR crises and mitigate reputational risk in real time, and analyze campaign performance to optimize engagement.

Who should attend this course?

This course is designed for professionals working in:

Public relations and corporate communication
Media relations and crisis management
Marketing and digital strategy
Brand management and content creation
Government and non-profit outreach
Journalism and digital media

Unique program benefits

Built on real-world scenarios and case studies
Practical applications — not just theory or buzzwords. Apply M&E tools in complex project environments. A comprehensive PR toolkit adapted for the digital world.
Led by certified experts
Instructors bring both academic knowledge base and practical experience to help develop robust evaluation strategies, with practical confidence to handle crisis and reputation challenges.
Live interaction and practice
Includes simulations, feedback, and 1:1 discussions. Improve organizational accountability and learning. Templates for media planning, press releases, and social campaigns.
Post-course Understand how to integrate global M&E frameworks into your role. Includes toolkits, post-program coaching support, and reflection resources. Best practices for online brand protection and audience growth.

Course Curriculum

Module 1: Evolution of public relations in the digital age

How digital disrupted traditional PR
Media convergence and the rise of influencer PR
Setting the tone: owned, earned, and paid media
Understanding online audiences and digital behavior

Module 2: Building a strong digital PR strategy

Creating a narrative: positioning and messaging frameworks
Digital campaign planning: KPIs, audiences, and objectives
Tools and platforms for modern PR (HubSpot, Meltwater, etc.)
Integrating PR across marketing and brand strategy

Module 3: Social media engagement & online reputation

Platform-specific communication strategies (LinkedIn, X, IG, TikTok)
Real-time engagement and brand voice building
Community management and digital trust
Responding to negative feedback and online sentiment

Module 4: Content, storytelling & influencer management

Visual storytelling and multimedia content creation
Press releases, blogs, and microcontent strategy
Collaborating with influencers and thought leaders
Content calendars and scheduling tools

Module 5: Crisis communication and risk management

Preparing crisis communication plans and protocols
Responding to reputational threats on digital channels
Case studies: PR wins and failures in the digital era
Measuring sentiment, media reach, and campaign ROI

Module 6: Phase and characteristics of public relations campaigns

Identifying an objective
Communicating the message to a relevant audience
Positioning, strategy, tactics, administration
Finding a message to achieve the objective

Module 7: Essential components of public relations campaigns

Target audience
Media programs and media releases
Contributed articles and editorials
Digital media campaigns
Sponsorships and advertising

Module 8: Plan and execute effective public relations campaigns

List and prioritise the message
Gauge audience perception and awareness
Assess the impact
Select media and Redesign the message

Module 9: Relationship management

Crisis management
Reputation management
Challenges in Public Relations Campaigns
Recruiting professionals, qualified staff

Module 10: Successful networking

Broadening your network
Reasons for building your network
Effective business and professional networking

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Explore Programs: Visit our Training Programs page to review our offerings and select the one that fits your needs.
Contact Us: Fill out the inquiry form on our website or email us at support@corpoladder.com . Our team will get in touch with you within 24 hours.
Customized Consultation: Schedule a consultation with our experts to discuss your goals and tailor a program to meet your needs.
Enroll: Finalize your training package and start your journey with us!

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Digital Media and Public Relations Officer

Course Code:

COURSEMSC05

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